From the course: Introduction to Social Media Strategy
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Grow your business with social media
From the course: Introduction to Social Media Strategy
Grow your business with social media
- To be an effective marketer in today's landscape, social media marketing should be on the top of your list. Time spent on social media is skyrocketing, and any brand or company that wants to connect with consumers needs to participate, so you need a plan. In this video, I want to share my five-step plan for establishing an effective social media marketing strategy. The first step is to get a good understanding of your target audience. Give some thought to what your audience looks like. What are their demographics and their interests? Then think about their needs as it relates to your product and what may motivate them to take action. What would make them buy? You should also reflect on barriers that they may face, any reason they can't or don't want to buy your product now. Can you help take that barrier away? Once you are able to describe your audience, think about the path they usually take before they buy a product…
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