From the course: Introduction to Content Marketing
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Growing a niche content audience
From the course: Introduction to Content Marketing
Growing a niche content audience
- More than 3.5 billion people use the internet. That's about half of the world's population. How many of these people do you need to reach to succeed with your content marketing? The good news is you do not need to reach all people. Instead, you need to reach the right people, and we call these people your niche audience. So, I want to share how to choose your niche audience so you can create content with the right people in mind. First, start with your company's priority customers. Most companies have many types or segments of customers, but not all of them are equally important to the company's goals. For example, Mailchimp has millions of diverse customers, but Mailchimp decided to make one segment of customer, the e-commerce company, their priority before launching the content series titled, What's in Store. In the same way, your company might serve a range of customers, but only one or two types are the ideal customers…
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