From the course: Marketing Tips
Growth hacking content using Twitter custom Audiences
From the course: Marketing Tips
Growth hacking content using Twitter custom Audiences
- [Brad] Hey and welcome to another episode of Marketing Tips. I'm Brad Batesole and today, I want to share with you a clever way to growth hack your content. Let's say that you've published a blog article or a post on say Medium and you're just not getting a lot of traction. Well, what could you do? Well, my thought is you could identify key participants or influencers and then buy ads serving up your article directly to those people in hopes that they'll like it, share it, and promote it to their audience. For example, on Medium, I could find other high-value influencers that publish on Medium or I could find editors on Medium who might select my article as an editor's pick or if I post it on my blog, I might seek out journalists or other influencers that have platforms to re-promote my content. My hope is that I can gain some traction. So one thing that I can do is explore the top stories that were picked by a particular platform. In this case, on Medium, I could look at all the recommended articles that the staff at Medium have selected. From there, I can see either who selected the top picks or the writers of the top picks and then see if I can identify any other information about that person. I may pull up their profile, see if I can get a Twitter handle, or grab their name or even where they work. That'll give me a list of influential participants. Another opportunity is to search Twitter so I pulled up Twitter's advanced search, which you can get to by going to Twitter.com/search-advanced and I might say I'm looking for anyone that is an editor at Medium. So I may put that in the All of these words. Alternatively, you can say Medium, Medium.com, or @Medium in Any of these words and it'll select any of those as an Or and then simply run your search, and then select people from the options at the top. And now you can go through and filter through this list to see if any of these folks are influencers, at Medium Editors or even staff and then you can copy their Twitter name. What you can do from here is create a new tailored audience in the Twitter ads audience manager. You'll get there by going to Ads.Twitter.com and then selecting Audience Manager from Tools. What you'll want to do is create a CSV file listing all of the users that you found on Twitter. Now you do need a minimum of 100, but as long as you have 100 or more, you can advertise specifically to those users. So now, I'm simply going to upload this list, create a tweet promoting my article, and then I'm going to market it to this audience. Now, my hopes is that this person may like it, they may retweet it, they may share it with a coworker who happens to be an editor, and then they in turn, will pick that for their publishing platform. Ultimately, I believe that you can do this for an incredibly low price point. You might be able to do this for 25 to 50 bucks, if that. And it's going to put you in front of all of the folks that are prominent in the ability to promote your content. Thanks for checking in. I'd love to hear what you think of this growth hack so connect with me on Twitter via @BradBatesole or on LinkedIn and let me know what you thought.
Contents
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Best practices for organizing UTM tags for campaigns5m 26s
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How to conduct A/B testing with Google Optimize4m 47s
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Calculate and forecast growth rate using Excel4m 6s
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Project management tips for agile marketing using Trello3m 42s
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Data analysis with Google Data Studio3m 52s
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SQL for marketers3m 6s
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Why you need to bid on your brand keywords with Google Ads3m 1s
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How to work with a new sales team3m 5s
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How to calculate what to bid and spend on ads4m 24s
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Build a lean canvas with RealtimeBoard5m 1s
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How to increase email open rates by improving timing4m 14s
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Searching competitor sites for hidden gems and content2m 51s
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Use SEO research to generate ideas for your blog content2m 15s
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Shortcut to quickly generate new Google Docs, Sheets, and Slides1m 17s
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Advertise in Gmail with Google Ads4m 18s
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Launch a legally compliant sweepstakes6m 17s
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Check URL redirects after a site relaunch3m 14s
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Landing page inspiration with Land-book1m 37s
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Use Hunter.io to find email addresses2m 14s
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How to set up Google Alerts2m 53s
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Growth hacking content using Twitter custom Audiences3m 28s
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Use Google Shopping Insights for market research3m 47s
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What is creativity and how do you come up with new ideas?4m 49s
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Source testimonials from your customers4m 30s
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Prioritze objectives with the ICE model5m 8s
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Introduce high-tempo testing in your workflow3m 10s
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Evaluate your Net Promoter Score (NPS)4m 2s
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Building better landing pages1m 46s
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How to improve your local SEO2m 33s
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Quicky add subtitles to any video with Kapwing3m 20s
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How to prequalify traffic when running PPC ads2m 56s
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Identify conversion problems with Google Analytics4m 41s
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Use HARO to make connections with journalists2m 18s
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Conduct SEO research by running PPC ads3m 8s
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Monitor your competitors' websites for changes1m 50s
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Matchbooks are good marketing3m 43s
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What is your unfair advantage?3m 56s
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Sensory marketing: Mental stimulation in display ads3m 26s
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Geotarget single buildings in Facebook ads2m 53s
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Automate your LinkedIn networking3m 52s
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Google image search tips for market research2m 56s
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Creating animated images with Crello1m 46s
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Optimizing your LinkedIn profile3m 22s
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Listing your service or delivery business on Google1m 32s
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Using Google Trends for market research3m 39s
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