From the course: Marketing to Diverse Audiences

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Have some heart as a marketer

Have some heart as a marketer

From the course: Marketing to Diverse Audiences

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Have some heart as a marketer

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(upbeat instrumental music) (clapperboard clapping) - I love that. That's great (laughing). We made it. It's still cold out. But it's a vibe. When I was younger, whenever it was winter I would just try to think about warmer things. My family's from the Caribbean. So that always warms my heart. Every year before school started my mom used to sit me down and tell me the same thing because West Indian moms love repetition. It's just a thing they do. The thing she would repeat to me over and over was your decisions determine your destiny. She had no idea at the time but she also espousing a very, very important business principle. As I got older what I realized was she wasn't saying that it was about only the decisions I made, she was talking about the outcomes I was solving for and I was choosing that outcome every time I made a decision. As a marketer, or someone who runs a marketing team, you're making that decision in what you choose to produce, and what you choose to sell or not…

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