From the course: Managing Brand Reputation

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Hiring help or a team

Hiring help or a team

From the course: Managing Brand Reputation

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Hiring help or a team

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- How do you know when you need to hire help for your marketing reputation management? If your team is feeling overwhelmed and doesn't have the bandwidth to monitor social channels or they're having difficulty with how to respond to negative reactions, this may be a sign that you need to hire help. A reputation management consultant or team will help your business maintain a positive brand identity. So, what should you look for? This individual or team should have a proven track record of working with social media fires and managing a brand reputation across multiple channels. Try giving them an example of a brand issue, and ask them to think through it for their pitch. Ask them if there's any issues they'd foresee happening or if they've ever seen a similar competitor issue. The answer that they give should be actionable steps, such as acknowledging the issue and responding appropriately. Hiring the right help in the form of a reputation management professional can be a great…

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