From the course: Content Marketing: Newsletters

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Host virtual events

Host virtual events

From the course: Content Marketing: Newsletters

Start my 1-month free trial

Host virtual events

- [Instructor] Hosting virtual events to grow your database. One way to quickly grow your database is to host your own virtual event that requires people to sign up with their email. By hosting your own event, everyone who registers becomes a part of your database. Plus, you're seen as an industry expert and resource. Many people also sign up for an online event because they require a lot less commitment than an in-person event since you can attend from the comfort of your own home. Oftentimes, people sign up for a virtual event and they end up not being able to make it. Unlike an in-person event where they just miss out, online events can easily be recorded so you can send out a replay after the event. By promoting to your audience that they will receive the replay just by signing up, even if they can't attend live, you'll attract a lot more people to register. When setting up your virtual event, start by choosing a type…

Contents