From the course: Marketing: Conversion Rate Optimization
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How CRO fits into your business
From the course: Marketing: Conversion Rate Optimization
How CRO fits into your business
- [Narrator] So here's the big question. When is the right time to focus on CRO? How do you know if your business is ready for it? Where does CRO fit into your marketing team and your marketing strategy? These are common questions that companies face when thinking about whether or not they should run a CRO program. Here are three questions to ask when trying to determine if CRO is right for your marketing strategy. First, how do you build a test and learn culture within your marketing team? CRO is the hub of testing and learning for an organization. Any company that's looking to build an iterative testing process within their marketing and product departments should be looking at how the principles of conversion rate optimization can accelerate this process. Conversion optimization helps marketing departments stay focused on rapid iteration because you're always running tests that are prioritized based on how they can…
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