From the course: Marketing to Millennials

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How to attract millennials to your next event

How to attract millennials to your next event

From the course: Marketing to Millennials

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How to attract millennials to your next event

- For millennials, happiness isn't determined by material items or career status. This generation values living a meaningful life full of unique experiences that make them more connected to other people, the community, and the world. If you're looking to attract millennials to an event, the experience you provide is what ultimately drives them to attend. Nearly seven in 10 materials experience FOMO in a world where life experiences are constantly shared across social media. The fear of missing out drives millennials to show up and share and engage. So how do you create FOMO or fear of missing out? If you want to influence millennials, you have to use mobile, social, and peer to peer appoval to help create buzz and demand to attend. Millennials are heavily influenced by their peers and events such as concerts, festivals, performing arts, and sports are all more enjoyable for millennials when their friends are in attendance. So for this reason they respond well when user-generated…

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