From the course: Neuromarketing: Tap Into your Customer's Primal Brain
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How the brain really works
From the course: Neuromarketing: Tap Into your Customer's Primal Brain
How the brain really works
- Now that we understand why the brain exists, let's talk about how it really works. You've probably heard about the idea that you have two brains. The left brain is the logical one and the right brain is the creative one. Actually, this idea is total bull. There's no difference between the left and right hemispheres of your brain. In fact, they're connected by a super highway of fast neurons, which transmit and coordinate information across both halves, but there is a more fundamental problem with this view. I shaved my head for you, in order to demonstrate, it's a problem of perspective. We're biased towards viewing the large and obvious parts of the brain from above. In fact, if we split apart, the two hemispheres of the cerebral cortex, we'll see deeper and more ancient brain structures inside of them. The limbic system is something that we share with all other mammals. Underneath that is the brainstem which…
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