From the course: Lead Generation: Social Media
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How to determine the best way to sell your product or service
From the course: Lead Generation: Social Media
How to determine the best way to sell your product or service
- When creating social media ads, we tend to focus 90% of our effort on what we sell and who we sell to. But we spend very little time on how we're going to sell it. In this video, I'm going to show you two exercises to help you identify the most effortless ways to sell specifically for your business. Number one, we got to remove the resistance. What do I mean by resistance? Anything that would deter a potential customer from taking action. For example, asking someone for their personal information, name, email, phone number; asking someone for their time, talking on the phone or scheduling an appointment; asking someone for their energy. Hey, come to my event and leave your house. Even asking someone to stop what they're doing and watch a video or read an article. That's all resistance. Listen to me. People take action when emotion exceeds resistance. So, the more resistance there is, the more difficult it will…
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