From the course: International Marketing Foundations
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How to export to new countries
From the course: International Marketing Foundations
How to export to new countries
- As you're thinking about options to expand your business outside of your home market, one of the strategies to consider is exporting. At its core, the exporting model places the lowest burden on your organization, usually requires the least amount of cash and can be the fastest method to get you into a new market. However, there are some trade-offs. When you go with exporting as your strategy, essentially what you do is take your product out of your facility, sell it to a second partner, and then give up control on what happens next. In all likelihood, that partner is going to push for a lower transfer price because they're going to take a significant amount of risk to get the product through the distribution channels to the end consumer, deal with the regulatory and tax issues, address customer complaints and returns, and battle with the competitors in the marketplace. Now, I realize people may not have the money to…
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