From the course: Hiring a Marketing Agency

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How to finalize the contract and SOW

How to finalize the contract and SOW

From the course: Hiring a Marketing Agency

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How to finalize the contract and SOW

- You've awarded your business to your new agency partner, but you're not ready to start the relationship yet. You first need to finalize the contract and scope of work. This includes the legal aspects of your arrangement and expectations, such as projects, timing, and roles and responsibilities on both ends. Meet with your legal counsel, they may have a contract template and they'll be able to provide legal counsel throughout this part of the process. Here are some common things included in the contract: team with roles and responsibilities, evaluation process and timing, any exclusive rights or non-compete agreements, total price, including payment terms and conditions such as for fees or out-of-pocket expenses, insurance, liability, and intellectual property details, record retention policy, audit rights, start and end date of the agreement, including a termination clause, and a clearly defined scope of work. The…

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