From the course: Lead Generation: Social Media
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How to get people to take action
From the course: Lead Generation: Social Media
How to get people to take action
- You can have the best message in the world and the best offer in the world, but if you make it difficult for people to get what you're offering, you're going to lose sales. Here's how to create a call to action that gets people to take action. Number one, make sure it's singular. An easy rule of thumb is you get one offer per ad. And again, a confused mind never buys so don't ask them to like your page and call you and email you and comment and subscribe and like this and you get the point. Choose the option that's closest to profit. So if you have no idea how to turn a like into a sale, don't ask for the like. Ask for their phone number. Secondly, make sure it's low resistance. The more work involved, the less likely it is to happen. Some of my favorite call to actions are click here and I'll send it to you. For example, an e-book or something like that. Next is click here and I'll ship it to you. Free plus…
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