From the course: Marketing Communications
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How to get your customers to tune in
From the course: Marketing Communications
How to get your customers to tune in
- As an advertiser, how do you grab the attention of a potential buyer whose attention span is increasingly fragmented? A meaningful, creative, and well-researched strategy helps. You have to break down the media landscape. Consider where your customers look for their news and information and entertainment. You can do this with careful research that will serve as a tool to guide you throughout the process. It's not just where your customers are today, but think of where they're going. Here are some important considerations. First, knowing your consumers' media preferences may lead you to exploring popular media opportunities found throughout traditional digital and social media, places your customers would expect to interact with your ads without feeling like you're a disruption. If your customers are watching certain TV shows, or listening to radio programs, you may choose broadcast advertising opportunities. There are…
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