From the course: Brand and Marketing Integration
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
How to integrate vertically
From the course: Brand and Marketing Integration
How to integrate vertically
- I've been to many companies' offices and seeing their vision, mission and values posted in conference rooms or reception areas. Or when I research a company, I see that information on the website or in press releases. As an employee, you may see this information for your own company, and you may ask yourself, what do I do with this information? If you feel that way, you're not alone. Many employees are not sure how to apply their company vision, mission, and values to their everyday jobs. That's where vertical integration comes in. It aligns marketing communications with the company's objectives to create brand consistency, break down organizational silos and engage employees. Here's how to vertically integrate at your company. Start with your company's objectives. This typically includes the vision, what your company wants to attain in the future, the mission or purpose, your company's reason for being, and the values…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.