From the course: Offline Marketing Foundations
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How offline marketing is used alongside online marketing
From the course: Offline Marketing Foundations
How offline marketing is used alongside online marketing
- The internet has transformed the way that people buy products or services. And now with mobile smartphones, that experience is everywhere. These changes in consumer behavior have forced the market to change. The buyer is in control of their buying process, armed with online resources, that influence their decisions. So, we can't just ignore online marketing. Instead, we need our offline marketing to be used in collaboration with our online efforts. Typically, your website is the central focus of all of your marketing. At some point, your customers will visit your website, to learn more about your business, gather your contact details, or make a purchase. The key focus of your offline strategy is typically, to make your website better known. For example, I buy my razors from Harry's. I was first introduced to the company when I saw a display at a local Target, and it was the end cap on an aisle. Yep, I wasn't in the…
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