From the course: Learning Integrated Content Marketing
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How to optimize content for search
From the course: Learning Integrated Content Marketing
How to optimize content for search
- [Instructor] Marketing needs to lead by example and embrace the use of content across it's own campaigns to showcase the impact it can have when integrated strategically. There are many ways to add content purposefully to a campaign on almost any marketing channel. It's just a matter of prioritizing which efforts will have the most impact. For many companies, the leading priority will be to integrate with their search engine optimization efforts. Let's walk through why SEO is important to cater to and how to incorporate content into the process effectively. For starters, you want to consistently rank highly in the search engines for relevant keyword phrases related to your company's offerings and expertise to drive traffic. The search engines will rank content published on your website based on a number of factors, some of which you can optimize for to improve your chances of ranking. Adopting this approach will help you adapt any content you're producing to achieve two goals at…
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