From the course: Lead Generation: Social Media
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How to pay the least when advertising
From the course: Lead Generation: Social Media
How to pay the least when advertising
- A big reason why most advertisers lose money is because the cost of their social media ads is greater than the amount of money being generated from them. What makes this even more difficult is the cost to run advertisements is constantly increasing. So how do you get cheap clicks and impressions when advertising on Facebook, Instagram, and YouTube? Well, first you must understand how they make money. And as publicly traded companies, their focus is to make sure investors are getting an ROI. And one of the primary methods of doing that is charging advertisers, like you and me, per click. So if you and I, both want to show an ad to the same audience, at the same time, how do they decide who's ad their going to show? Let's take a look. If Advertiser A shows an ad 100 people, and two people click that ad, and let's say Facebook charges $1 per click, well, in this example, Facebook would make $2. Now, if…
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