From the course: Marketing Communications
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How to reach your audience
- I've heard marketers talk about the good old days. They're reminiscing about a time when it was easier to reach people. Families would sit around their TV sets at set times when there were only four or five channels. Then cable TV and satellite television came along, they were the disruptors. It got even tougher to reach people when the internet, social media and streaming media surfaced. Not only have the number of channels exploded, but consumers have taken control of how and when they want to receive their news and information. Today, there's still traditional media channels, after all TV, newspapers, magazines, billboards, and bus advertising are still around. But you also have online and social media with people consuming different media simultaneously. Here's an example. I have four millennials in my family and I watched their media habits closely. They watch television, tweet about a TV show, and…
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