From the course: Managing Brand Reputation

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How to respond to customer criticism: Be transparent

How to respond to customer criticism: Be transparent

From the course: Managing Brand Reputation

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How to respond to customer criticism: Be transparent

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- The best way to respond to customer criticism is to be transparent. A few years ago, there was a call for more startups to share their internal salaries. Buffer, a social media planning tool is known as one of the most transparent startups because they openly share their salaries. In fact, they're so transparent that they even share their salary formula and real-time revenue. Let's take a look. So the Buffer salary formula is incredibly fascinating. But you can not only see their salary formula, you can see the salary of every single person at Buffer, including the CEO. There are many other ways to be transparent. Asking for feedback from your customers. Letting employees talk openly about the company and the company's strategies. And making it easy for your customers to talk to the company directly are other forms of transparency. Brands can also have C-level executives share thoughts from their personal perspective, as it will feel more authentic. Finally, share upcoming policies,…

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