From the course: Marketing Tips
How to set up Google Alerts
- [Instructor] Hey, I'm Brad Batesole and welcome to Marketing Tips. Today, I want to talk about Google Alerts. Now, I'm all about automating workflows wherever possible and I'm sure you'll agree with me when I say there's an unbelievable amount of moving pieces in the day to day of marketing. And if your marketing is a team of one on top of managing a business or growing your startup, it's got to be tenfold. So one easy piece of automation that you can implement today is Google Alerts and the idea is simple. You set up a search and Google will deliver an Alert via email once it finds a piece of content matching your criteria. This is incredibly useful so you can set up an Alert for your company name, your domain name, any campaign slogans you're using, your competitors, or any topics that you're interested in. The idea here is really to keep tabs on what's being said so you can jump into the conversation or share an article when you've been mentioned. You can leave a comment on a blog post, email the writer additional details or even reach out via Twitter to compliment or critique the author. It just takes a few minutes to get set up so let's run through it together. You'll start at Google.com/alerts and you'll see the top of the screen, they have a search box, much like the one that you'd use to search Google for and ultimately that's what you're doing. You're simply creating an alert on a query that you would have searched Google for and then Google will automatically keep searching for that and posting about the changes. So let's say I want an alert about Microsoft. I can type that in and it's going to let me know that this will create an email alert for and then it will show you the email address that it's going to send it to. And you can see a preview of the type of information you're going to be getting in this alert. Now you can simply choose Create Alert, but that's probably not what you want to do. Instead, choose Show Options and now, you can go through and customize how often you want this alert. So for a broad search term like a brand name, say Microsoft, you might want to limit that to say, once a day. Which sources are you interested in. You can select multiples or you can choose just automatic. What language you're interested in. The region, how many, and then who you want to deliver it to. In that case, that's where your email address will show up. Then you simply choose Create Alert. Additionally, you can modify the alert just like any Google search term. So if you'd like to restrict say the term sales, simply apply that modifier to your search and it'll change the results. Thanks for checking in. As always, I'd love to hear from you. So follow me on twitter via @BradBatesole or on LinkedIn and let me know if you're using Google Alerts.
Contents
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Best practices for organizing UTM tags for campaigns5m 26s
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How to conduct A/B testing with Google Optimize4m 47s
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Calculate and forecast growth rate using Excel4m 6s
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Project management tips for agile marketing using Trello3m 42s
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Data analysis with Google Data Studio3m 52s
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SQL for marketers3m 6s
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Why you need to bid on your brand keywords with Google Ads3m 1s
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How to work with a new sales team3m 5s
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How to calculate what to bid and spend on ads4m 24s
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Build a lean canvas with RealtimeBoard5m 1s
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How to increase email open rates by improving timing4m 14s
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Searching competitor sites for hidden gems and content2m 51s
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Use SEO research to generate ideas for your blog content2m 15s
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Shortcut to quickly generate new Google Docs, Sheets, and Slides1m 17s
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Advertise in Gmail with Google Ads4m 18s
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Launch a legally compliant sweepstakes6m 17s
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Check URL redirects after a site relaunch3m 14s
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Landing page inspiration with Land-book1m 37s
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Use Hunter.io to find email addresses2m 14s
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How to set up Google Alerts2m 53s
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Growth hacking content using Twitter custom Audiences3m 28s
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Use Google Shopping Insights for market research3m 47s
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What is creativity and how do you come up with new ideas?4m 49s
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Source testimonials from your customers4m 30s
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Prioritze objectives with the ICE model5m 8s
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Introduce high-tempo testing in your workflow3m 10s
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Evaluate your Net Promoter Score (NPS)4m 2s
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Building better landing pages1m 46s
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How to improve your local SEO2m 33s
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Quicky add subtitles to any video with Kapwing3m 20s
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How to prequalify traffic when running PPC ads2m 56s
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Identify conversion problems with Google Analytics4m 41s
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Use HARO to make connections with journalists2m 18s
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Conduct SEO research by running PPC ads3m 8s
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Monitor your competitors' websites for changes1m 50s
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Matchbooks are good marketing3m 43s
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What is your unfair advantage?3m 56s
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Sensory marketing: Mental stimulation in display ads3m 26s
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Geotarget single buildings in Facebook ads2m 53s
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Automate your LinkedIn networking3m 52s
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Google image search tips for market research2m 56s
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Creating animated images with Crello1m 46s
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Optimizing your LinkedIn profile3m 22s
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Listing your service or delivery business on Google1m 32s
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Using Google Trends for market research3m 39s
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