From the course: Lead Generation: Social Media

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How to turn a boring message into straight fire

How to turn a boring message into straight fire

From the course: Lead Generation: Social Media

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How to turn a boring message into straight fire

- Hey, want to know a secret? Nothing loses money faster than a boring advertisement, so here's some quick tips that you can use again and again and again to turn something boring into straight fire. Number one, stop using big words and industry-specific words. A confused mind never buys, so clarity is key. A simple rule of thumb: if a fifth grader can't understand it, don't say it. So, here's an action step. Go through your advertisement, and any big words, copy and paste them into Google, and look up synonyms for that word, and then insert the ones that a fifth grader would understand. Number two, use their own words. Go to a review site like Amazon or Yelp, and identify what I like to call hot buttons and hate buttons. Hot buttons are reasons that made them happy to buy, and hate buttons are why they never want to do business with a company again. In your ad, promise and deliver the hot buttons, and promise to…

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