From the course: Marketing Tips
How to work with a new sales team
- [Instructor] Hey and welcome to another episode of marketing tips. I'm Brad Batesole and this week, I wanna talk about working with new sales teams. Recently, I received a question where someone said that they started on a new project and inherited an existing sales team. They wanted to know how I would manage that relationship effectively. So, the first step is to set up an initial meeting. You want to explain your goals, explain your role and how it extends to the various aspects of your company, and then explain your vision, what it is that you're going to be doing for the company. From here, instead of telling the sales team how you're going to support them, you want to really interview them. Essentially, you need to get to the bottom of figuring out how they need you and want you to support them and then you can look at your vision and their vision and merge them together. So, the first step is to ask key questions. Ask the sales team, where are your friction points? Who is your ideal customer? And what resources are you lacking? When it comes to friction points, you might hear answers such as a lack of qualified leads, a high churn rate, a cumbersome onboarding process, or mismanaged lead assignments. From here, you can look into these areas. If it's a lack of qualified leads, now you have a key area that you can solve with your marketing engine. If it's a high churn rate, then really you need to work with the product team and your own marketing objectives to figure out how to resolve that. Onboarding processes and mismanaged lead assignments might come down to the tools and resources and programs that you can put in place. Next, you really wanna understand who they're going after. How do they qualify that customer? And then what percentage of their current leads are really ideal? Where are they looking for these customers? Perhaps the information that you gather here indicates that you might need to change who you're targeting or you need to adjust your marketing messaging to make sure that it resonates with this audience. And finally, look at what resources they are lacking. Sales teams need email templates and case studies, lead generation forms, sales sheets, and drip campaigns, really engage your department and ask them where they're lacking. Perhaps they're pushing a new product and they've identified that they don't have testimonials or they don't have any answers to the objections the clients are making. By identifying the key priority resources, you can quickly make yourself an advocate for what sales is doing instead of making it feel like it's marketing versus sales. From here, you can go back, take all of this information, think up solutions and then put them together in a prioritized list that you can give back to the sales team and start working on those initiatives. Thanks for checking in this week. As always, I'd love to hear from you, so connect with me on LinkedIn or reach out to me on Twitter via @bradbatesole. I'll see you next week.
Contents
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Best practices for organizing UTM tags for campaigns5m 26s
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How to conduct A/B testing with Google Optimize4m 47s
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Calculate and forecast growth rate using Excel4m 6s
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Project management tips for agile marketing using Trello3m 42s
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Data analysis with Google Data Studio3m 52s
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SQL for marketers3m 6s
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Why you need to bid on your brand keywords with Google Ads3m 1s
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How to work with a new sales team3m 5s
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How to calculate what to bid and spend on ads4m 24s
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Build a lean canvas with RealtimeBoard5m 1s
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How to increase email open rates by improving timing4m 14s
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Searching competitor sites for hidden gems and content2m 51s
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Use SEO research to generate ideas for your blog content2m 15s
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Shortcut to quickly generate new Google Docs, Sheets, and Slides1m 17s
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Advertise in Gmail with Google Ads4m 18s
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Launch a legally compliant sweepstakes6m 17s
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Check URL redirects after a site relaunch3m 14s
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Landing page inspiration with Land-book1m 37s
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Use Hunter.io to find email addresses2m 14s
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How to set up Google Alerts2m 53s
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Growth hacking content using Twitter custom Audiences3m 28s
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Use Google Shopping Insights for market research3m 47s
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What is creativity and how do you come up with new ideas?4m 49s
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Source testimonials from your customers4m 30s
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Prioritze objectives with the ICE model5m 8s
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Introduce high-tempo testing in your workflow3m 10s
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Evaluate your Net Promoter Score (NPS)4m 2s
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Building better landing pages1m 46s
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How to improve your local SEO2m 33s
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Quicky add subtitles to any video with Kapwing3m 20s
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How to prequalify traffic when running PPC ads2m 56s
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Identify conversion problems with Google Analytics4m 41s
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Use HARO to make connections with journalists2m 18s
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Conduct SEO research by running PPC ads3m 8s
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Monitor your competitors' websites for changes1m 50s
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Matchbooks are good marketing3m 43s
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What is your unfair advantage?3m 56s
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Sensory marketing: Mental stimulation in display ads3m 26s
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Geotarget single buildings in Facebook ads2m 53s
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Automate your LinkedIn networking3m 52s
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Google image search tips for market research2m 56s
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Creating animated images with Crello1m 46s
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Optimizing your LinkedIn profile3m 22s
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Listing your service or delivery business on Google1m 32s
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Using Google Trends for market research3m 39s
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