From the course: Lead Generation: Social Media
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Identify the product or service to sell
From the course: Lead Generation: Social Media
Identify the product or service to sell
- Creating an ad that sells on social media is all about what you say and who you say it to, however what you say in an advertisement changes based on what you're selling. For example what I would say to sell you website design services is different than what I would say to sell you logo design services. Now, that sounds obvious, but I see companies bundle their entire product suite together in one ad and that's usually why it fails, because the message doesn't resonate. For example I may need a website because I'd like to capture leads. And I may need a logo because I'm going to a trade show and I want people to be able to recognize me. So if I'm writing an ad, how can I speak to both, at the same time? And the truth is website design is probably going to be more difficult to sell, because it's typically more expensive. So, half the battle with social media advertising is just choosing a product or service that's…
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