From the course: Lead Generation: Social Media
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Identifying who's most likely to buy
From the course: Lead Generation: Social Media
Identifying who's most likely to buy
- Once you establish what product or service you should be selling and how to sell it with social media ads, the single most important question you should ask is who's most likely to buy it? One of the greatest mistakes when advertising on social media is trying to sell everyone at the same time. Look, what motivates women to buy is different than what motivates most men to buy. What motivates a 22-year-old single male is different than what motivates a 42-year-old married male with three kids. Therefore for every audience we want to target, we must create a new ad, starting with who's most likely to buy. And to figure that out, we have to stereotype, yes I said that and answer these questions. One, how old are they? What gender are they? Where do they live? Here's one of my favorite targeting methods. What TV shows do they watch? What books do they read? What influencers do they follow? What events do they…
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