From the course: Public Relations Foundations
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Igniting employee champions
From the course: Public Relations Foundations
Igniting employee champions
- When it comes to building your internal champions today you want all employees to understand, believe in, and live your brand at every communications touchpoint, which means online as well. It's also an opportunity for people to experience a very human approach, showcasing the talent behind your brand. So, how do you enlist employee champions to take on different roles, to be listeners, conversationalists, great promoters, and to be your brand police protecting your reputation? How do you find and enlist these internal champions? The answer can be found in unusual places. Look for employee champions beyond PR and marketing. They exist in every department in your company. Here's how you can find these champions who gladly raise their hands and participate on behalf of your brand. Start with a survey of your employee population. Find out about their knowledge and perception of your brand and how they participate on social media. You can use open-ended questions to pinpoint people who…
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