From the course: B2B Marketing Foundations: Positioning
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Implementing your message
From the course: B2B Marketing Foundations: Positioning
Implementing your message
- Congrats, you've put the hard work in now, and have a completed messaging platform and positioning statement. You've documented your target market, the big problem you solve, your category, your unique value statements, customer pain points, prove points, and your differentiated features. You're sitting on a gold mine of potential. With this content, you can differentiate yourself in the competitive marketplace, find and close new prospects, and profitably grow your revenue. However, like a rocket ship sitting on a launch pad, all of the energy you have right now is just potential. You'll need to light the fuse and take off. Implementing your message is hard work, and there's quite a bit of it, too. But this is very valuable, rewarding, and high payback work. It's good work. In this video, I'll walk you through a basic framework for the implementation of your new messaging platform. With that in place, well, then the rest is, as the say, in your hands. First, let's define the work…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.