From the course: Content Marketing: Newsletters
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Importance of a consistent schedule
From the course: Content Marketing: Newsletters
Importance of a consistent schedule
- [Narrator] Importance of a consistent schedule. A consistent newsletter schedule is essential to building trust and relationships with your subscribers. After watching this video, you'll understand how a consistent schedule will make your newsletter more effective and even more efficient to produce. A top reason for having a consistent release schedule is that it makes it much easier for people to care about your content because it shows that you make it a priority. If you don't commit to a set schedule for scheduling out your newsletter, you're sending a message to the reader that your newsletter isn't a priority, and if it's not a priority for you, it likely won't be one for your readers either. Let's talk about magazine subscriptions as an example. New issues are sent to your home or available for purchase at the exact same time each month. This creates excitement and anticipation around the new issue. The…
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