From the course: Marketing Foundations: Customer Decision Journey
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Importance of the decision journey
From the course: Marketing Foundations: Customer Decision Journey
Importance of the decision journey
- A top priority of marketers and their agencies is the customer experience. According to a global survey of over 7,000 marketers and ecommerce professionals, 24% of respondents ranked the customer experience as the single most exciting opportunity ahead. And 78% agree that the customer experience creates brand differentiation and competitive advantage. You can create a great customer experience for your brand. By thinking from the customer's perspective to create an insight driven customer decision journey. Some people call it a decision journey, while others may call it a path to purchase. I prefer decision journey because not every decision ends in a purchase. For example, causal marketing for an animal shelter, or political campaign for a candidate. People make decisions all the time, but that decision may not always result in a purchase. A customer decision journey is a visual representation of the customer's mindset as…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.