From the course: Social Media Marketing Tips
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- [Instructor] It is important to keep an eye out in terms of what is working with regards to your social media marketing. You want to make sure that you're keeping a close eye on your Google analytics. And seeing what posts are really working for you and making adjustments as you go along. You want to keep an eye out for what posts are driving you followers, what type of posts are driving shares, likes, engagement, and most importantly, customers and leads back to your business. So the type of posts and the type of content that help you to get new followers might not necessarily be the same as the posts that are driving customers and leads for your business. By identifying what posts serve what purpose allows you to kind of measure where it is that you're at and to really create a strategy that can help to push your company forward. Both with drive and vanity metrics in terms of shares and likes and engagement. And the…
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