From the course: CMO Foundations: Driving Innovation

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Improving team innovation

Improving team innovation

From the course: CMO Foundations: Driving Innovation

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Improving team innovation

- The most powerful innovation comes when teams work together. Driving innovation means getting individual employees to be more innovative, but it also means getting high-performance teams to innovate. How you form those teams will have a huge impact on their success. Here is how to create what I call innovation dream teams. First and most important is to create a diverse team. Diversity helps people see more possibilities. It creates a stronger sense of group accountability. Diverse groups cause people to bring their best thinking, to behave properly, and to maintain their status in the group as a positive contributor. You want diversity in three ways: functional, gender, and cultural. Functional diversity means that team members come from different parts of the company and with different experience levels. Include coworkers from marketing, from your technical team, and from your sales or customer support team. At times you may want to include colleagues with financial skills or…

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