From the course: Conducting a SWOT Analysis

Improving your business with a SWOT analysis

From the course: Conducting a SWOT Analysis

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Improving your business with a SWOT analysis

- [Jim] Success in business is driven largely by the combination of sound business planning and effective execution. You need to have a business model that aligns competitive assets to insatiable markets, while keeping an ever vigilant lookout for outside threats and operational risks. When the unexpected strikes, your business or career could suddenly come to a standstill, or worse, face an existential threat from which it might never recover. During times of great uncertainty, your business plan may be rendered null and void, leaving your short and long-term futures dependent on a new plan requiring different resources and facing unknown challenges. Perhaps worst of all, you'll need that plan yesterday. Hi, I'm Jim Belfiore. I've taught strategic improvement and innovation methods, mentored pioneers, and helped organizations create growth and innovation strategies at over 100 Fortune 500 firms around the world. In this course, I'm going to introduce you to an incredibly simple, yet powerful analysis methodology that can help you develop and improve winning business strategies, whether you've just embarked on building a startup or you're guiding a global firm through unprecedented turbulence. At the end of this course, you'll be able to design, plan, and apply basic SWOT analyses to create focused improvement strategies for both organizational and personal use cases. The first and perhaps most important question to answer when leveraging the SWOT process is, are you ready to begin? Let's go.

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