From the course: Learning Integrated Content Marketing

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Include content in your media pitches

Include content in your media pitches

From the course: Learning Integrated Content Marketing

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Include content in your media pitches

- [Instructor] What's far more effective than pitching the benefits of your products and services? Including original content in your pitches to improve a journalist's coverage of a topic. Adding content to the Public Relation team's toolkit can help them land more pitches, get more media coverage, and drive more visibility to the company. Focusing a pitch on company news, product launches and the accolades of a product or service often doesn't work, as there's not usually anything unique to help the pitch stand out. What's more useful is pitching company content to journalists that includes original data and research, highlights the stories of employees, and showcases content that's performing well. Pitching content like this gets the attention of editors, because they can reference this content in their coverage of a topic to tell more interesting, surprising, and well-rounded stories. Don't just expect editors to look through the content you send over, as you need to highlight the…

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