From the course: International Marketing Foundations
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Industry trade groups
From the course: International Marketing Foundations
Industry trade groups
- Finding specific details about your industry and the opportunities for growth outside of your home market through an industry trade group or association can be like found money. Just about every industry has a trade group. These associations have missions to protect and expand the industry for their members. One of the most important roles played by trade groups and associations is in policy formation and management. Being able to influence law and decision-makers is a critical function for these groups. Trade groups move to action when a threat such as pending legislation, negative media coverage, or destabilizing action from outside the industry emerges. They also help promote the positive effects and impacts of their industry as part of their efforts to ensure unnecessary burdens, laws, regulations, and rules are not enacted to slow the industry down. Trade associations have learned to provide the best possible…
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