From the course: Social Media Marketing: ROI

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Instagram performance improvement tactics

Instagram performance improvement tactics

From the course: Social Media Marketing: ROI

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Instagram performance improvement tactics

- [Instructor] If Instagram is the best fit for you, you'll want to know what tactics will work, so you can get to ROI faster. Best practices change frequently, and not every tactic will work for your business, but here are a few ideas to get you started. On Instagram, it's all about the visuals, so maintaining visual consistency can work really well. You can do this by photo-editing all of your pictures with filters to ensure that users can immediately tell it's one of your shots, because they recognize the colors subconsciously. Familiarity leads to trust. Branded hashtags actually work quite well on Instagram, even though hashtags are kind of played out in other social channels. Plenty of users still browse by hashtag on Instagram and look for relevant photos. But don't overdo it. You have to choose something meaningful and memorable. User-generated content can really help social media ROI for two reasons. One is…

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