From the course: Content Marketing Foundations
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Integrating content across departments
From the course: Content Marketing Foundations
Integrating content across departments
- Content marketing can make an impact far beyond your marketing department. To reap its full benefits, you should integrate across your organization from customer service, to sales, to the C-suite. Content is very adaptable and can be produced to help any department achieve its goals, whether that's helping HR attract applicants or customer service answer repeat questions. It is the responsibility of the marketing team to identify these opportunities in the company, to integrate content, and partner with stakeholders to plan and execute their content effectively. But for another team to buy in to partnering on integrating content, they first need to understand how it benefits them directly. That's why it's important to highlight how content allows different teams to communicate with their audience more directly, driving home how it can help improve the effectiveness of their existing processes. For example, customer…
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