The course also investigates options for global expansion, such as exporting, licensing, joint ventures, and direct investment, and details how to put together a successful marketing mix using distribution, promotional methods, and translation. Plus, learn where to turn for more information about your specific target markets.
Skill Level Beginner
- International marketing isn't just about translating your brochures into another language. It's also about having a solid plan, based on a realistic assessment of what your company wants to accomplish and an analysis of which markets make the most sense in a framework for how you're going to get the work done. My name is Doug Ladd. I've been working for and consulting with companies all over the world for more than 30 years. In this course, we'll dive into the changing global economy, how to learn more about customers in other geographies, and options for global expansion. We'll explore the PESTCL framework, you'll also hear it pronounced pestle, a powerful tool for selecting a market. I'll also talk about adapting existing products and developing new products for a market. I'll cover the pros and cons of different international marketing models, and finally, I'll provide you with resources to gather information to help you make your decisions. To get the most out of this course, focus on the keyword and the phrase international marketing. This is all about marketing. If you haven't done so already, I recommend watching more marketing courses on LinkedIn Learning, where you can get the necessary toolbox to gain the most value from this course. The investment will be well worth your time. At the end of the day, the basics of marketing are the cornerstones for building and executing a solid plan. These systems and tools are easy to use, so I'm confident that you can learn and do the necessary work to help your company grow in international markets. Now let's get started.