From the course: Marketing Tips
Introduce high-tempo testing in your workflow
From the course: Marketing Tips
Introduce high-tempo testing in your workflow
- [Announcer] Hey, I'm Brad Batesole and welcome to another episode of Marketing Tips. Today, I want to introduce you to the concept of high-tempo testing. Now, I can't get into all the ins and outs of high-tempo testing but I thought that I would introduce you to it, share with you what it is, and then give you the opportunity to go do some more research and reading on your own. Now high-tempo testing is the idea that you should be using rapid experimentation in order to unlock fast growth. Now this is a foundational piece of growth hacking and I find it has value in just about every organization. Here's the process. You start by creating your ideas, you prioritize those ideas, you then test them, you analyze them, and you repeat. And you continue to do this very quickly. Now this looks very similar to what you may have seen in Agile if you've studied Agile software development or Agile marketing. The first step is to gather ideas. You need to collect enough of them for this to work and it does require that you involve everybody in your team. You should encourage all of the ideas to come from across the company whether it's someone in engineering, product, marketing, sales, customer service, it doesn't matter. And all of the ideas should focus on the entire funnel. Don't limit yourself to just awareness or consideration. From there, you need to prioritize these ideas. Now I like to use the ICE scoring method to decide what to work on and I do have a movie on that right here which you can check out later. Now if there's ever a tie, don't be rigid to your scoring models. Simply allows teams to vote on what they would prioritize or use your gut to pick something over another. Once you've done this, you need to test it. So your goal is to implement this idea as quickly as possible. Things that are going to take too long to test need to be deprioritized. Your goal is simply to get a test out so it can be polished later. If you're thinking of launching this very complex campaign, find a way to turn it into a simplified test, something that would prove out that that campaign is worth it. So if the idea is too big, chop it up into smaller ideas that get you to the proof that the final idea will work. And finally, analyze. Make sure that you're capturing the necessary data and reviewing it as the test go on. You then need to summarize and distribute those findings to the rest of the company and then use that data to go back down the priority list to adjust your scores to see if priorities change. By going through this model, you're essentially going to find a lot of answers and unlock a lot of a-ha moments that you wouldn't see otherwise. I encourage just about everyone to add high-tempo testing into their workflow. Hey, thanks for checking in. As always, I would love to hear from you. So connect with me on LinkedIn or on Twitter via @bradbatesole and let me know if you're using high-tempo testing.
Contents
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Best practices for organizing UTM tags for campaigns5m 26s
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How to conduct A/B testing with Google Optimize4m 47s
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Calculate and forecast growth rate using Excel4m 6s
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Project management tips for agile marketing using Trello3m 42s
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Data analysis with Google Data Studio3m 52s
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SQL for marketers3m 6s
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Why you need to bid on your brand keywords with Google Ads3m 1s
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How to work with a new sales team3m 5s
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How to calculate what to bid and spend on ads4m 24s
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Build a lean canvas with RealtimeBoard5m 1s
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How to increase email open rates by improving timing4m 14s
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Searching competitor sites for hidden gems and content2m 51s
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Use SEO research to generate ideas for your blog content2m 15s
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Shortcut to quickly generate new Google Docs, Sheets, and Slides1m 17s
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Advertise in Gmail with Google Ads4m 18s
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Launch a legally compliant sweepstakes6m 17s
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Check URL redirects after a site relaunch3m 14s
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Landing page inspiration with Land-book1m 37s
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Use Hunter.io to find email addresses2m 14s
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How to set up Google Alerts2m 53s
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Growth hacking content using Twitter custom Audiences3m 28s
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Use Google Shopping Insights for market research3m 47s
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What is creativity and how do you come up with new ideas?4m 49s
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Source testimonials from your customers4m 30s
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Prioritze objectives with the ICE model5m 8s
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Introduce high-tempo testing in your workflow3m 10s
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Evaluate your Net Promoter Score (NPS)4m 2s
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Building better landing pages1m 46s
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How to improve your local SEO2m 33s
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Quicky add subtitles to any video with Kapwing3m 20s
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How to prequalify traffic when running PPC ads2m 56s
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Identify conversion problems with Google Analytics4m 41s
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Use HARO to make connections with journalists2m 18s
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Conduct SEO research by running PPC ads3m 8s
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Monitor your competitors' websites for changes1m 50s
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Matchbooks are good marketing3m 43s
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What is your unfair advantage?3m 56s
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Sensory marketing: Mental stimulation in display ads3m 26s
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Geotarget single buildings in Facebook ads2m 53s
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Automate your LinkedIn networking3m 52s
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Google image search tips for market research2m 56s
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Creating animated images with Crello1m 46s
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Optimizing your LinkedIn profile3m 22s
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Listing your service or delivery business on Google1m 32s
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Using Google Trends for market research3m 39s
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