From the course: Content Marketing: Producing and Promoting Live Video

Introductions and conclusions in your live video

From the course: Content Marketing: Producing and Promoting Live Video

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Introductions and conclusions in your live video

- The beginning and the end of your live video will leave a lasting impression with your viewers. In order to capture their attention, you have to engage your audience within 10 seconds or less so they keep watching. That's why it's so important to be crystal clear with your introduction and your conclusion. Here's my simple formula for creating an introduction and a conclusion that will leave a lasting impression. First, make sure you smile. No one wants to watch someone who's frowning or scolding. Your smile and enthusiasm is contagious and it really sets the stage for having an upbeat and positive experience. Once you've got that smile down, start by clearly stating your name and company along with either a tagline or something that's associated with what you do. Keep it short and sweet. Don't feel like you have to rush into your intro. Just speak clearly and with confidence. Now, I understand that many people don't want to seem like they're being promotional so they skip the intro and they just start talking. Keep in mind that an intro isn't promotional. It provides credibility because people now understand your background and why you're qualified to speak on the topic that you're about to share. Here's an example of how I introduce myself in a live video. Hi everyone, Melodie Tao with Marketing Melodie, marketing your way to success. Welcome to another live video on my business page. Today I'm going to share with you tips on how you can use live streaming to grow your business. It's short, it's simple and it establishes my credibility. So that's it. Smile, state your name, company, and a one-liner related to your role. Now that you've got the intro down, let's talk about your conclusion. The conclusion should leave a memorable impression with your audience. I always start my conclusion with a recap of my video that emphasizes the main points I shared. If I promise to share three tips from a video, I'll quickly set a summary of my tips. My goal is to leave the viewers excited about what they just watched. After my quick summary, I'll restate the intro from the beginning of my video with my name, my company, and a one-liner to establish my credibility. This consistently brands my name and business with a person who's watching the video. And the last thing I'll add in my conclusion is a call to action. A call to action can mean asking someone to click on a link, to email you, or to follow you on social media. Here's an example of how I would structure a conclusion for the end of my live video for my marketing business. I thank you so much for tuning in. If you want more information, feel free to follow me on Instagram at Marketing Melodie. Once again, this is Melodie Tao with Marketing Melodie, marketing your way to success and I will see you in the next video, bye bye. The last thing I want to remind you of is that practice makes perfect. Practice your intro and practice your conclusions so they become second nature once that camera rolls live.

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