From the course: Agile Rebranding

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Keeping your branding relevant over time

Keeping your branding relevant over time

From the course: Agile Rebranding

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Keeping your branding relevant over time

- Rebranding is an ongoing process because the world around us is constantly changing. And leaders like you have to adapt as your business needs evolve. Luckily, now you know that improving your brand doesn't have to be an all or nothing endeavor. We've covered a lot, including deciding when to rebrand and when not to, developing a spiky point of view and taking a stand, acknowledging visceral and immediate reactions, and why they're important to customers, turning bugs into features, working with stakeholders, and tightening feedback loops. So I want to end on a closing thought for you. Many of us are attracted by the idea of Agile rebranding because it seems like the rational thing to do. Agile is a relentless march towards the right answer, an evolving process where we go from safe to safest, from new to tested to successful. Who wouldn't want this? Sign me up, right? But this couldn't be further from the truth.…

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