From the course: Marketing to Millennials

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Kickstart UGC with a social media contest

Kickstart UGC with a social media contest

From the course: Marketing to Millennials

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Kickstart UGC with a social media contest

- So you have this amazing product or service, and people are just going to automatically love it and post about it, right? Not so much. You need to give your audience a reason to create user-generated content about your product with a call to action, or a CTA for short. And a popular and effective way to use a CTA is in a giveaway contest via social media. So what makes a good CTA? Well, it should be crystal clear and tell users exactly what you want them to do. Think of the key action words to include. For example, like this video. Leave your caption. Download this ebook. Click here to subscribe, or register here to enter the contest. Okay, now for the contest details. There are some key things you can do to lay down the foundation for a successful social media contest. First and foremost, you want to define internal contest goals. What do you want out of this contest? Are you looking to drive revenue, downloads, or bring brand awareness? What kind of contest is it? Photo, video…

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