From the course: Email Marketing: Drip Campaigns (2019)
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Landing pages
- [Instructor] Landing pages act as a bridge between one stage in your sales funnel and the next. Your landing pages should assist your prospects in taking the next step in your sales process, whether that be leaving their data with you, making a purchase, or simply providing them with additional resources and information. Let's take a look at some of the additional landing pages that you will be using to help you to build your database and lead your prospects along your sales funnel. So some of the types of landing pages include an opt-in page, a sales page, a thank-you page, and a content page. An opt-in page is top of the funnel marketing, and that's when you're sending traffic to a page that looks similar to this one. The aim of an opt-in page is to get the data of your prospective customers. This data could be their name or their email address, but you want to squeeze that information out of them. As you can see, there's a little bit of text, and then you can download the free…
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