From the course: Content Marketing: Newsletters
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Lead magnets that convert
From the course: Content Marketing: Newsletters
Lead magnets that convert
- [Instructor] Creating a Lead Magnet. If you want people to subscribe to your newsletter, you must first show them that you'll provide them with value. One way to do this is by creating a strategic lead magnet. A lead magnet is an incentive that businesses offer to potential customers with the intention of getting their email address to grow their targeted leads. Getting your prospects email address is extremely valuable, because it gives you the ability to market your products or services to someone who has actively express interest. I'm going to walk you through how to create a simple, yet irresistible lead magnet to grow your database. An irresistible lead magnet will immediately grab your buyer's attention and deliver real value to them. It is a resource that quickly helps solve a problem or answer a burning question. By winning over your leads with a solution to a problem, you are peaking their interest in your paid services…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.