From the course: Managing Brand Reputation

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Learning from reputation mistakes

Learning from reputation mistakes

From the course: Managing Brand Reputation

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Learning from reputation mistakes

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- How could we learn from our brand reputation mistakes? Before you even think about learning from your mistakes, be sure that you've addressed them. I recommend these two strategies to help turn a mistake into learning opportunity. First, this is a great time for your team to brainstorm so that mistakes won't happen again in the future. Think about similar situations that may arise, and refine your internal plan based on those different scenarios. Keep this brainstorm separate from blame or criticism of anyone on the team. Second, make sure to document any recurring criticism, and share with your team. Part of preparing for negative responses is making sure everyone is on the same page. These are two simple ways to learn from your reputation mistakes.

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