From the course: Learning Conversion Copywriting

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Let the data drive your next steps

Let the data drive your next steps

From the course: Learning Conversion Copywriting

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Let the data drive your next steps

- A 400% increase in clicks and a 26% increase in leads. That's what I saw in a four-way split test of a homepage headline for a treatment center. The control headline was this, your addiction ends here. The second headline was a statistic about recovery. The third headline was a testimonial about recovery, and the final headline was this. If you think you need rehab, you do. I'd found that fourth and final headline when pouring over reviews for books about alcoholism on amazon.com. The line stood out to me in a review. If you think you need rehab, you do. It sounded so different from anything I'd seen in the rehab space, but nobody on our team thought it was a winning headline. Then we tested it. And if you think you need rehab, you do outperformed all the other headlines by a landslide with statistical confidence. I want to leave you with that story because it's a good reminder that we never know what our visitors,…

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