From the course: Building Online Communities
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Leveraging guest contributors
From the course: Building Online Communities
Leveraging guest contributors
- How do you curate guest content that will promote your community? The answer is simple, ask. The amount of guest content that you can feature on your social media channels such as your blog, podcasts, or video series always depends on how many people you ask. The quality of guest content depends on the type of people and brands that you'll request it from. Here's what to look for when you want to host guest content on your platforms. For guest content, you want very high value pieces to share with your community. Interviews with industry leaders helps to build brand authority while interesting case studies show your brand's intelligence. Discussing an interesting new item helps increase your brand's relevance and the guest content can trend on search engines. Once you have your guest content scheduled, there's a few ways to encourage engagement. It's a good idea to strategize for the launch date with your guest creator including how they will share links to the content on their…
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