From the course: Learning Personal Branding
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Leveraging your signature traffic builder
From the course: Learning Personal Branding
Leveraging your signature traffic builder
- Ask yourself, what is it that makes your brand unique, compelling, and engaging? In other words, what's your signature? If you don't know the answer yet, that's totally fine. My goal here is to introduce you to a concept that is guaranteed to get your gears turning. I'm talking about creating a signature traffic builder. So what is a signature traffic builder? A signature traffic builder is the content you commit to sharing on a consistent basis. Your signature traffic builder might be a blog, podcast, Twitter chat, Facebook Live series, email newsletter, or webinar. Whatever method you decide to employ, you're going to be creating consistent, deliberate content that will drive brand awareness, traffic, and engagement to your business. I've done this for my own business, and I've truly seen the benefits, but more on that later. In case you're still not convinced, here are four reasons why you should invest in a…
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