From the course: Social Media Marketing: ROI

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LinkedIn performance improvement tactics

LinkedIn performance improvement tactics

From the course: Social Media Marketing: ROI

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LinkedIn performance improvement tactics

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- [Instructor] If you plan to build your business on LinkedIn, you'll want to know what tactics work so you can drive ROI. Best practices change frequently, and not every tactic will work for your business, but here are a few ideas to get you started. One thing that works really well in business-focused social networks like LinkedIn is sharing surprising statistics. For extra impact, put the statistics in an infographic or overlay it on an image. Posting long-form personal stories broken into easily readable chunks can drive a lot of engagement on LinkedIn, but this does work. It works because it's entertaining, easily digestible. And also, when you click read more on the post, that sends an engagement signal, which boosts your ranking. This is a really underutilized tactic. Go through and find a post that you agree with or disagree with and add your two cents. Now, every important company leader actually reads most…

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