From the course: Content Marketing: Producing and Promoting Live Video

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Live educational videos

Live educational videos

From the course: Content Marketing: Producing and Promoting Live Video

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Live educational videos

- Being a thought leader is a great way to grow your business and brand. If you want to stand out as an expert in your industry, then focus on educating your audience. Teach people tips and tricks and be the go-to expert when customers have questions so your audience will seek you out in times of need because they already see you as a trusted resource. Now, I know what some of you may be thinking. "If I teach my customers everything they need to know, why would they need to or want to buy from me?" Keep in mind that just because you teach someone something, doesn't mean they have the time or even want to do it. And even if they do decide to do it themselves, they'll tell other people where they learned it from, and that person is you. Here's how I recommend structuring a live educational video. First, start with a topic that your audience wants to learn. The best way to do this is to figure out the most frequently asked…

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