From the course: Content Marketing: Producing and Promoting Live Video
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Live video tours
From the course: Content Marketing: Producing and Promoting Live Video
Live video tours
- Live video tours provide a behind-the-scenes option in real time for your business. They take a bit more planning to ensure a good quality video, but when done correctly, they allow your audience to get a glimpse of your workspace and provide a behind-the-scenes experience that will really humanize and personalize your brand. Let's start with a few things that you could do to prepare for a live video tour. Since you'll be walking around, make sure there's good lighting in all areas you plan to film. Because it's a live video, you won't be able to edit out scenes with bad lighting. In this example, a real estate agent is giving a home tour, and you can see that she's doing it in the day with bright, natural lighting. Natural lighting is always the best. If you can't get natural lighting, there are ways to turn on light and make the video more bright, but definitely try to do video tours during the day with natural…
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